Dating companies expand PR drives with recent hires

WENHAM, MA: Things are beginning to heat up for the PR industry in the world of online- and offline-dating.

WENHAM, MA: Things are beginning to heat up for the PR industry in the world of online- and offline-dating.

Match.com, which operates more than 30 dating websites, has selected Mullen to organize a consumer PR campaign. Mullen will be first agency used by the service since it worked with Landis Communications in 2001.

At MatchNet, a competitor of Match.com, Ken Ross - recently hired as chief communications officer - has brought aboard former eToys colleague Jonathan Cutler to serve as senior director of communications. Cutler's is a newly created role at the parent company of dating sites like Jdate and AmericanSingles.

"There's been a real renaissance in internet commerce over the last few years," said Ross. "The renewed interest in the space has created meaningful opportunities in a number of industry segments, including online personals."

In addition, the southeastern Michigan franchise It's Just Lunch, which arranges first dates for couples in casual settings, has tapped Bianchi PR as its agency of record.

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