SANTA CLARA, CA: Applied Materials has selected Bite Communications as its North America AOR, focusing on corporate media relations.
The semiconductor equipment maker was looking for an agency that could help the company continue to tell its story as the technology industry recovers, said Jeff Lettes, director of worldwide media relations.
"I wanted an agency that was talented, knowledgeable, and dedicated, and Bite had all of that," he added. "They're dedicated to not just telling the story in new ways, but in creative ways. And they are also dedicated to challenging our way of thinking."
Lettes said he wanted people to understand the significance Applied Materials had in the technology industry, as well as in the global economy.
As the semiconductor market continues to rebound, companies that make chips will rely more and more on Applied Materials' technology to meet that demand.
Lettes not only wants to reinforce the role the company plays, but also the relationships it has with its customers.
"You cannot be diligent [enough] in reinforcing your reputation for being close to your customers," he added.