The American Humane Association (AHA) has appointed Sara Spaulding VP of marketing and communications.
Spaulding's responsibilities with AHA include overseeing national media relations, cause marketing, and advertising, as well as building awareness for the 126-year-old organization's mission of protecting children and animals.
Spaulding said that much of the public has a misunderstanding of the AHA's mission, because the society conjures mostly a vision of animals.
"The goal of the organization is to break the violence directed at children and animals," Spaulding said.
She hopes to continue building corporate partnerships and relationships with other organizations with similar missions, which is vital to the foundation's funding comes from individuals, corporations and foundations.
"We need to tailor the messages to the variety of groups that we speak to. We're reaching out to them through different ways like the Internet and direct mail," she said.
Immediately prior to joining AHA, she was director of communications for the Mile High Chapter of the American Red Cross. Before that, she was director of PR and marketing for Swedish Medical Center and for Denver Health and Hospitals. She has handled crisis communications after the crash of an AIR LIFE medical helicopter and media management after the Columbine High School massacre.
She currently has three staff members in the marketing and PR department, and is looking to hire more.