NEW YORK: RF|Binder Partners, an operation of Ruder Finn, and Juan Carlos Lynch have announced the creation of RFB|Lynch Partners S.A., a PR and marketing services company based in Buenos Aires, Argentina.
This is RF|Binder Partners' first international presence, adding to its network of offices in New York and Boston, and bureaus in Los Angeles and Chicago.
Lynch, who previously managed Porter Novelli's Buenos Aires subsidiary, becomes president and GM of RFB|Lynch and senior counselor at RF|Binder Partners.
Amy Binder, RF|Binder Partners CEO and Frank Walton, president of RF|Binder Partners, Inc. will assume the position of senior counselor to RFB|Lynch Partners S.A.
The firm currently has 6 employees and plans to grow to no more than 12 by year's end, according to Lynch.
RFB|Lynch Partners' immediate client list of BankBoston, Tyco Fire & Security, Universidad de Belgrano, TIBA, Lehman Brothers, and Fondos 1784 comes from Porter Novelli, Lynch said, adding that the two parties agreed to the split.
He called the termination of his employment at Porter Novelli amicable, and said that his wife, Josefina Montoreano still handles the HP account for Porter Novelli.
Lynch said it was his impression that Porter Novelli was looking for a new managing director to replace him.
Lynch formerly worked in the Ruder Finn network with Comunicaciones Corporativas from 1994-1998, which helped with campaigns such as Viagra's launch in Latin America.
"We made the deal based on the respect for his abilities and his professionalism," Walton said.
He added: "It's a good time for both of us in terms of current and future synergies."
Walton said that he will look at RFB|Lynch as a model for what could be future expansion.
"Our major corporate clients have always valued our ability to provide them global networks through Ruder Finn," Walton said of the 3-year-old firm.
"We are not planning to have a huge network to serve clients in the region," Lynch said.
When a project merits it, the firm will work with three undisclosed partners in Chile, Brazil, and Mexio, Lynch said.