NEW YORK: After a recent management shakeup and restructuring, Rowland Communications has announced ten new clients wins.
The firm, a member of the Publicis Groupe, will handle the new clients from its worldwide headquarters in New York. Late last year, Publicis moved the company under MS&L. Moravick said that the company was on the same level as the Manning Selvage & Lee PR agency, and that both are overseen, along with some advertising agencies, by another organization called MS&L, run by chairman and CEO Lou Capozzi.
"There was a decision to realign the PR brands within Publicis so they were under one company leadership to establish a long-term strategy for the brand," she said.
Prior to Moravick's hiring in December from her post as MS&L Global Health's managing director, the company lost a working relationship with Canon's consumer-imaging division and part of its DuPont business.
The company worked with internal and external consultants, such as a client who used to work on the agency side, someone who heads up one of the major industry associations, and a publisher/event planner in order to understand its strengths and weaknesses, Moravick said.
"There were very strong business and financial reasons to do it," Moravick said, adding that the firm was looking to the future to ensure it was not replicating other firms and distinguishing the firm from MS&L," Moravick said.
She added: "I'm a firm believer in the only way an organization can change is through an external look."
In the subsequent transition, Moravick said, "We were very fortunate to maintain pretty much every client in the transition, which was our first and foremost goal."
Moravick estimates that the firm has grown by about 40 percent since December, concurrent with the client wins. Because Roland Communications is part of a public entity, it could not disclose how it affects the firm's revenue.
Rowland will handle campaigns for Roche, Sanofi Syntholabo, Siemens (BSH Division), Shonfelds, and others, as well as corporately supporting and representing ESI Design, an experimental design firm that has recently designed an exhibit outside the St. Paul's Chapel adjacent to the former site of the World Trade Center.
Moravick touted the diversity in assignments as a sign of the company's growth. She cited the opportunity to launch Siemens' first line of major appliances in the US market and the healthcare-related assignments, especially in oncology.