Trump taps pair of PR pros for inclusion in latest book

NEW YORK: When Donald Trump assembled his recent book, The Way to the Top: The Best Business Advice I Ever Received, he tapped two PR executives among 148 business people to dispense wisdom on getting and staying ahead.

NEW YORK: When Donald Trump assembled his recent book, The Way to the Top: The Best Business Advice I Ever Received, he tapped two PR executives among 148 business people to dispense wisdom on getting and staying ahead.

Steve Cody, managing partner and co-founder of Peppercom, got a call about nine months ago from Trump's publisher, Crown Business. Apparently, The Donald wanted Cody to comment for the book, which is a collection of short vignettes chockful of advice.

Cody never talked with Trump, but he got to work on writing a short piece about mentoring he received early on in his career, as well as about risk-taking in business.

"I don't know him from Adam," Cody said of Trump. "I've never met him and I don't know why they called me."

Still, Cody wrote the piece tagged, "Help others grow, and take risks." Now friends are telling him that they have read his advice in the billionaire developer's book.

Patrice Tanaka, CEO and creative director of Patrice Tanaka & Company, also got the nod from Trump, though she never spoke with or met him either.

Still, she jumped at the chance to spread a nugget of wisdom she got from her mother - "Share your cookies and toys."

"I believe that everything I've achieved and attained in life has been the result of sharing my cookies and toys," Tanaka said. "What I've found is that the more I give, the more I receive. I've come to believe that's how the universe works."

Crown Business published Trump's book in May, and it quickly became a national bestseller.

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