Study reveals few IT firms feel comms can up morale

STAMFORD, CT: Though morale is at an all-time low at IT companies, very few see employee communications as a solution, according to a new study from IT research firm Meta Group.

STAMFORD, CT: Though morale is at an all-time low at IT companies, very few see employee communications as a solution, according to a new study from IT research firm Meta Group.

In the study, 72% of the 650 companies queried said they had a morale problem, pointing to a lack of job growth and budgets as among the reasons.

But of the approximately 300 companies that discussed possible solutions, only 10% saw employee communications as an answer.

"That's up from just 2% last year, but it's still pretty low,"

said Maria Schafer, senior program director at Meta Group. "It's shocking that these companies are not doing the thing that seems to be the most obvious to do. And it costs very little money to do it."

The top three solutions to dealing with morale were employee recognition (45%), skill-development opportunities (40%), and career development (23%). Communication ranked ninth, behind events, annual action plans, challenging work, and professional development.

Most IT managers don't know how to deal with employee communications or they feel that it's someone else's job, said Schafer.

"Most senior IT management don't get a lot of training on how to deal with communications issues," she added. "It's not that they don't want to do it. They just aren't sure how to go about it."

But many IT companies' communications departments are oriented around corporate communications, not employee communications, she said.

"Many IT companies are focused on developing messages to the external world," said Schafer. "But for communications to work, it has to go in both directions."

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