Golin rebrands, takes over Benjamin Group's CA unit

LOS ANGELES: The Irvine office of Benjamin Group has been transferred from Weber Shandwick to sister IPG agency Golin Harris.

LOS ANGELES: The Irvine office of Benjamin Group has been transferred from Weber Shandwick to sister IPG agency Golin Harris.

At the same time, Golin Harris has unveiled a new corporate identity.

Golin Harris president and CEO Fred Cook said the office move was done to help service clients in Southern California and to increase the depth of the tech practice.

"It makes sense for Golin Harris because we have a very strong office in Los Angeles, and we have a lot of Orange County clients," Cook said. "Secondly, it really strengthens our technology practice on the West Coast because of the technology expertise that Benjamin Group brings."

The Benjamin Group's clients include Toshiba, while Golin Harris' Los Angeles office has a roster that includes Yamaha and Advanced Medical Optics, among others.

"We plan to grow and diversify the office to include consumer marketing and corporate practices that round out its current capabilities for our current and prospective clients," said Judy Johnson, EVP and MD of Golin Harris' Western Region.

Johnson will have oversight of the 15-person office. Current MD Lisa Zwick will remain in charge of day-to-day operations.

As for the new brand identity, Golin Harris has dropped the slash from its name and has created a new corporate logo that features the company's initials inside a gold badge.

"Our new identity combines the fundamental values of trust and personal service established 48 years ago by our founder, Al Golin, with a bold vision for our next 50 years," said Cook.

FutureBrand consulted on the project.

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