ATLANTA: A quartet of agencies ? MS&L, Porter Novelli, Ogilvy PR, and Trone Atlanta ? are finalists in the bidding for the PR contract for the Georgia Department of Industry, Trade, & Tourism.
The RFP is worth an estimated $3 million in costs and fees over the next three years. Oral presentations are expected to begin this week.
The department has typically bundled its advertising, PR, and interactive communications contract. But it has now issued three separate RFPs.
Pamela Robinson, a procurement officer with the Department of Administrative Servi- ces, declined to comment on the reason for that change.
Observers say PR incumbent MS&L appears to be strongly positioned to retain the PR business. The agency has just managed the G8 Summit and Tour de Georgia professional cycling events.
One competitor believes the big play is for the department?s advertising business. ?My impression is the incumbent interactive and PR firms have done exemplary work,? said Trone president Jackson Houk.
The interactive agency is Ant Farm, and the ad agency is Match. Match opted not to participate in the advertising RFP.
The state also intends to change the focus and name of the government department to emphasize industrial and trade development versus retail tourism.