Edelman hires chief for entertainment unit

LOS ANGELES and MOUNTAIN VIEW, CA: Edelman has gained an entertainment executive but lost its technology leader.

LOS ANGELES and MOUNTAIN VIEW, CA: Edelman has gained an entertainment executive but lost its technology leader.

In a bid to boost its entertainment-marketing capabilities, the firm has hired Ferris Thompson, most recently head of marketing at United Talent Agency.

Thompson takes on the role of president in Edelman's new entertainment marketing practice, based in Los Angeles.

Thompson also has worked in corporate marketing and strategic alliances at Universal Studios.

Pam Talbot, COO and president of Edelman US, said that Thompson's hire is part of a broader strategy to position Edelman to better serve the ever-growing interest from corporate clients to align their brands with entertainment properties.

Edelman's existing entertainment practice currently represents such brands as Disney, Warner Bros., and The History Channel, and music artists such as Jessica Simpson and Enrique Iglesias. Edelman also has developed branded content for ABC's The Bachelorette and HBO's K Street, among others.

Meanwhile, Rich Moore is leaving Edelman just seven months after joining as global president of the tech practice.

Moore said the decision had nothing to do with Edelman. Instead, it was that working for a large agency just wasn't a good fit for him.

"I've spent the majority of my career in a consultant role, and the last five years or so was on the smaller side," said Moore. "I just underestimated how much I had an interest in working with smaller teams."

Moore said he plans to develop a consultancy over the coming months to work with smaller companies.

Edelman plans to replace Moore, said Talbot, but the agency hasn't decided whether it will hire a global tech practice leader, regional practice leaders, or a combination of both.

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