NEW YORK: DeVries Public Relations has named Jim Allman its president. Allman succeeds Ildy Herczeg, who retired in 2003, after 15 years at the agency.
Allman will report to the firm's founder, chairman and CEO Madeline de Vries.
"We had been looking for someone to come in here and take a leadership role to improve our business and who really understood marketing," de Vries said. "He had been in the business of building brands and could understand the relationship through all marketing disciplines."
Allman was worldwide marketing EVP for Sotheby's Holdings, where he handled global brand and auction marketing, as well as business development, client service, and regional office activities in North and South America. He also previously managed the offices at advertising firms J. Walter Thompson and Ammirati Puris Lintas.
Although Allman praised his previous employer, he said he realized he was more of an agency person.
"When you're on the client side, you walk into the same office everyday. On the agency side, there are different clients and different opportunities, and there's a lot of energy," he said.
De Vries said that because the company previously had a president, she did not expect Allman's hiring to alter the firm's structure.
DeVries' bills 9 clients, including Gap, E&J Gallo, Procter & Gamble, and Novartis, for $20 million annually and has 100 employees.