PUBLICIST: Protests and poses can only maintain interest for so long

What a waste. All those mornings up at the crack of 8am (sometimes 9). Briskly walking to the end of the block. Getting two donuts instead of three. Knocking off a couple of push-ups and knee bends. Finishing up with a quick stretch.

What a waste. All those mornings up at the crack of 8am (sometimes 9). Briskly walking to the end of the block. Getting two donuts instead of three. Knocking off a couple of push-ups and knee bends. Finishing up with a quick stretch.

But the call never came. My grueling preparations to carry the Olympic torch were doused like a grease fire when the nod went to some guy named Tom Cruise. What a cheap publicity ploy. I considered a protest, but this summer is already packed with protests. Some right-wing organization called, oh, I don't recall, is trying to beat left-wing publicity hound Michael Moore at his own game. Seems they're organizing a protest movement against his film Fahrenheit 9/11. They hope to siphon the filmmaker's heat and warm people to their own cause. But first they have to figure out what that is. So far they've only managed to resemble a sixth-grade teacher futilely trying to prevent students from reading a book with mildly explicit passages. Which, as we all know, only makes the kiddies want to read it even more. There's another group posted on the internet that plans to protest this protest over the film. Which is itself a protest. Can't we just let these protests cancel each other out and get some ice cream? That's what summer's really all about. That and the Olympics. Speaking of, this year's upcoming Games scored a publicity three-pointer when WNBA basketball player Lauren Jackson, who will be competing in Athens, posed nude in a magazine. The reaction was so swift one would almost forget that original Olympians competed in the buff. Obviously, that's impractical today. (Where would the promotional insignias go?) I asked a psychologist, Dr. Jerry Silverman, why so many female athletes seem to embrace the "let's get naked" approach to publicity. "Men dominate the sports world, so I think some women athletes use nudity as a way to attract attention to their sport and gain all-important male viewers, who watch far more sports on TV than women," he says. Well, duh. You went to school for that? It's easy to make people notice; it's not easy to make them stay tuned. While some women's sports, like tennis and gymnastics, are superior to men's versions, female hoops look like slow motion. I'm afraid the consensus of many male sports fans is that Lauren will have to actually play in the buff to sustain their interest. Lawrence Mitchell Garrison is an LA-based freelance publicist and writer

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in