WASHINGTON: US Newswire plans to distribute clients? press releases directly to the sites of this year?s political conventions.
The major cities for the events ? especially the Republicans? in New York City from August 30 to September 2 ? will mean more media than normal will be at the conventions, according to US Newswire. That media presence would make it hard for PR people to get their releases into the right hands, said Brian Taylor, US Newswire?s VP for marketing. The expanded distribution, called USN Convention Pack, will ease the PR work, he said.
The Democratic convention will be held in Boston from July 26 to 29.
?The concept of the Convention Pack goes back to 1986,? Taylor said. ?People were calling us, asking if we were expanding it this year.?
PRNewswire has plans related to the conventions, but they have not been disclosed yet.