LOS ANGELES: The Los Angeles Auto Show has decided to shift the dates it occurs each year, giving automakers a new chance to reach potential buyers with their PR messages in the fourth quarter of the year.
The LA show is currently held in January, the same month as Detroit's. The two events have been scheduled so closely together that carmakers have complained they can't adequately prepare for both. Many have opted to hold new-model debuts in Detroit rather than LA.
Starting in 2006, the LA show will take place in November, a month without major competing US events. There will be two shows in 2006: the usual January one and what will be called the 2007 show in November.
As a result, "I expect more debuts, bigger displays, and more auto executives" in LA, said Barry Toepke, the show's communications director.
Auto PR pros applauded the move, saying it would free them to do more in LA.
"It will allow Nissan and others to participate more fully in the LA show," said Kurt Von Zumwalt, director of product and consumer PR at Nissan North America. "We and others have been advocating for years that they find another date."
David Reuter, manager of global auto shows at Ford, said of the November date: "It's a good time of year for many manufacturers" who are rolling out new models in the fall. Other major US shows are held in Detroit in January, Chicago in February, and New York in late March and early April.