Syracuse, NY: Eric Mower and Associates (EMA), an advertising, public relations and marketing firm, has acquired Charlotte-based PriceMcNabb, an integrated marketing communications agency for an undisclosed amount.
The acquisition stemmed from EMA's strategy of expanding its reach southwards, according to Greg Loh, senior partner for public relations and public affairs, and a board member at EMA The company will continue to analyze potential acquisition targets, he said.
"For our firm, it's a significant opportunity to expand our opportunities in the south, and serve clients that have needs up and down the east coast," Loh said.
EMA will now have combined PR billings of $5.3 million per year and about 40 employees. Across all disciplines, EMA will now have $155 million in billings with over 200 full-time employees. Outside of two accounting positions, EMA expects to retain all of PriceMcNabb's clients, according to Loh.
EMA has four New York offices: Buffalo, Rochester, Syracuse, and Albany. It had just one Southern office, in Atlanta.
PriceMcNabb's president and CEO Tom Eppes will join EMA as a senior partner and member of the board. PriceMcNabb's SVP Laura Mercer will become a partner at EMA.