Davis starts Food Fete to match up firms, journalists

DALLAS: A tech PR veteran has started a new firm to bring a technology PR tool to the food and beverage business.

DALLAS: A tech PR veteran has started a new firm to bring a technology PR tool to the food and beverage business.

Jeff Davis, who spent the past 10 years doing tech work in San Francisco, has started Food Fete, a firm that will match food companies with journalists at invitation-only events held during major food industry trade shows.

Davis is planning his first Food Fete in San Francisco during the winter Fancy Food Show in January. It will be open to a maximum of 50 companies. For a fee, they will be able to staff a tasting station at Davis' fete where they can speak with key food industry reporters Davis will invite.

"I have worked with this model six to eight times on the tech side" with positive results for the companies attending, Davis said.

Gourmet and specialty food companies resemble tech startups in that they have limited marketing budgets and also have a need to stand out amid the clutter of industry trade shows, Davis said.

Food Fete will not compete with PR firms for food clients, said Davis, a 23-year veteran of the PR business. Rather, he plans to market his service to PR firms to use for their food clients.

Pricing to take part in a Food Fete event is still being determined, Davis said, but it will be less than the tens of thousands of dollars it normally costs to exhibit at a major food industry show.

Reporters will be attracted to the Food Fete events by the opportunity to meet with companies in a more intimate setting than on a trade show floor, said Davis.

He also expects to attract companies not exhibiting at the shows, thus providing journalists with interview opportunities not available on show floors.

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