CA firm loses legal battle over its name

LOS ANGELES: A Sacramento-based PR company has lost another round in a six-year legal battle over the use of the word "entrepreneur" in the name of its business.

LOS ANGELES: A Sacramento-based PR company has lost another round in a six-year legal battle over the use of the word "entrepreneur" in the name of its business.

Last week, an appeals court upheld a ruling against EntrepreneurPR principal Scott Smith barring him from using the word "entrepreneur" for any commercial purpose.

Smith was sued by Entrepreneur Media, publishers of small-business magazine Entrepreneur, which claims it holds a trademark on the word.

The dispute began in 1997, when Smith changed the name of his PR firm from Icon Publications to EntrepreneurPR. He also created a branded magazine of client profiles intended for media use; Entrepreneur Media said that it was intended to associate himself with the larger magazine.

Despite the loss, Smith said he will continue to pursue legal options. Entrepreneur Media said that it also will continue to fight as necessary.

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