Tarantino ensures a long life for 'Kill Bill'

The art of movie hyping may have seemed to reach its peak this year when Michael Moore adroitly martyred himself at the twin temples of the Disney and Bush administrations.

The art of movie hyping may have seemed to reach its peak this year when Michael Moore adroitly martyred himself at the twin temples of the Disney and Bush administrations.

But anticipation for Fahrenheit 9/11's release may well be dwarfed in 2019. That's when Kill Bill Vol 3 - "the most anticipated movie of our time" - hits theaters. Or maybe it won't. But either way, Tarantino is now in a position to make such grandiose boasts 15 years from now thanks to an announcement he made at a news conference in Spain last week to promote that country's premiere of Kill Bill Vol 2. "I have plans - actually not right away, but like in 15 years from now - to do a third version of this saga," he announced. The third installment of the ultra-violent series will focus on the daughter of a woman killed by Uma Thurman's character, The Bride, early in Vol 1. For authenticity's sake, Tarantino will wait until the girl who played the part in Vol 1 is old enough to play her character's older, more vengeful self. Tarantino added that Thurman had already agreed to appear in the film. She'll be 49. Having revved up the publicity engine for his film 15 years in advance, Tarantino secured a place for Vol 3 among such long-awaited sequels (and prequels) as Star Wars Episode 1 and The Godfather Part III - as dreadful a pair of films you're ever likely to see outside a driver's-ed class. Which brings us to our second point: Tarantino would be well-advised to spend as much time on the script in coming years as he does on the publicity. Big hype can spell big disaster if you don't deliver on your promise - and Americans have been known to enjoy watching a car wreck more than a success story.
  • Douglas Quenqua writes PR Play of the Week. He is PRWeek's Washington, DC, bureau chief.

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