WASHINGTON: The US Department of Agriculture selected Porter Novelli to launch its revised food pyramid next year in a three-year, $5.8 million campaign. (See previous story new york and fort lauderdale, fl: spirit airlines has named cohn & wolfe its aor after fielding a seven-agency bid. donna imperato, cohn & wolfe's president and worldwide ceo, said three other firms participated in the third round: edelman, hill & knowlton, and mww group. in the final round, she said, cohn & wolfe competed against edelman. new york and london: the global consulting group (gcg), a corporate-communications, ir, and public-affairs firm, has acquiring ergo communications, a public affairs and corporate communications consultancy based in london. washington: weber shandwick has appointed miguel silva, founder and partner of ws colombian affiliate gravitas, to oversee the agency's latin america operations. a former chief of staff to the president of colombia and to the secretary general of the organization of american states, silva will help raise the profile of ws' network of affiliates and owned agencies while servicing global clients in the region. new york: the sterling style council, trade group for the sterling silver industry, has selected weber shandwick as its aor. the council submitted a formal rfp and four agencies participated in the review. council president tim riddle declined to disclose the other three finalists or the account's size. los angeles: natrol, which makes and distributes nutritional supplements, has chosen hill & knowlton as its pr aor. new york: euro rscg magnet has added leeb capital management to its roster of clients. magnet will be charged with aiding both corporate and marketing communication efforts. chicago: steven carr, director of pr for rhea & kaiser, has been elected president of the chicago chapter of the national investors relations institute. cincinnati: tiffany & co. has hired northlich for regional communications work to include media relations and promotional services. the agency will help tiffany promote its latest product, the t57 watch. peabody, ma: boston acoustics has named jb stanton communications as its product pr agency. the agency will focus on several new products the company is rolling out later this year. malden, ma: topaz partners is teaming with hong kong-based the consultancy to support a global pr campaign for china-based lighthouse technologies, a manufacturers of led video display panels. new york: peppercom has released its own proprietary measurement tool, called business outcomes, which uses an algorithmic scoring system to evaluate the effectiveness of any pr, marketing, or sales initiatives. new york: rachel schwartz is joining roberts management international (rmi), a retained executive search firm, as an svp to develop and launch its corporate-communications, pr, and marketing search practice. san francisco: edusoft, a division of educational publisher houghton mifflin, has selected shift communications as its agency of record. edusoft develops assessment software for public education, which helps schools measure student achievement and performance. shift will focus on elevating edusoft's stature in its market. chicago: ruder finn's chicago office has picked up four new tech clients: aprimo, an indianapolis software company that works in the enterprise marketing management area; click commerce, a chicago software company; isi telemanagement solutions in schaumburg, il; and trifus, a chicago company that writes software for the online learning arena. eatontown, nj: howard klein has been promoted to president of lanmark group, a healthcare advertising, marketing, and communications agency, where he previously held the position of vp, account supervisor. des moines, ia: meredith corporation has named art slusark vp of corporate communications and government relations. oakland, ca: bay area rapid transit (bart) has promoted linton johnson from public information officer to media and public affairs department manager. johnson will oversee all media relations, as well as internal and external public affairs. new york: sharp communications has been selected by randall's island sports foundation (risf), a public/private partnership with the new york city department of parks & recreation, for an integrated marketing program to promote fundraising for icahn stadium. new york: the new york city opera has selected lisa lori communications as its pr aor to handle media relations, as well as event management and production for new york city opera's two major annual fundraisers. new york: reich communications has just completed a project for the launch of a major travel-agent incentive program for perillo tours, which offers packaged tours to italy, europe, and hawaii. reich is also handling, in collaboration with j.m. byington & associates, trade and consumer publicity for cooper wiring devices, long island city, ny, for the introduction of its aspire decorator line of electrical wiring devices, a full line of switches, dimmers, and outlets. san francisco: atomic pr has added five clients to its roster- cosmetic and restorative dentistry product company microdental laboratories; online real estate services firm realtytrac.com; mobile ring-tone and graphics company 9 squared; it security company validian; and integrity management technology firm integrien. vernon hills, il: the us operations of tetra pak has hired stir, a milwaukee integrated firm, to handle public relations along with sales promotions, pos design and new product development. tetra pak makes aseptic boxes for juices and other beverages and foods. pittsburgh: jack horner communications, pr and marketing communications agency, recently added mary ann miller, apr, as an svp. charles town, wv: american public university system, a distance learning institution that serves 11,00 students worldwide, has hired c. russell & company as its pr agency of record. russell will handle media and community relations along with public affairs and strategic pr planning. newport, ri: st. george school has hired kupper parker communications for brand positioning and a redesign of the school's alumni magazine. st. george is a private high school. detroit: multivision, a broadcast monitoring firm, has opened a detroit office. it will serve clients in michigan and ohio. wendy baca, who had been vms's detroit gm, will run the new office as regional sales manager.