Global profile: Ruder Finn

Headquarters location: New York

Headquarters location: New York

Total staff numbers in US 475 Total non-US staff numbers 150 Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned. Owned - New York, Chicago, Los Angeles, San Francisco, Washington, DC, London, Paris, Jerusalem, Singapore, Hong Kong, Beijing, Shanghai, Guangzhou, Sydney Affiliates/Partnerships - Toronto, Barcelona, Berlin, Brussels, Copenhagen, Frankfurt, Helsinki, Milan, Netherlands, Bern, Stockholm, Vienna, Seoul, Taipei, Tokyo, Jakarta, Philippines, Taiwan, Kula Lumpur, Mumbai/India, Buenos Aires, Sao Paulo Please describe how your agency is structured globally (i.e. by practice, by office location, do you have client relationship managers that overlap, are your back offices integrated or not?) Major business focus in each office includes healthcare, corporate, technology and consumer marketing. While RF is structured globally by office locations, each has expertise in all practice areas mentioned and all collaborate with practice heads in New York Please list three of your biggest international accounts, with the following information: Regions where you service the account, and whether the work is done by an affiliate, partner or a wholly owned office of the firm What type of work is done on the account, including what practice areas are involved Length and type of engagement Management structure of the account (i.e. who leads the account and from which location, how many people work on the account globally, do you have any staff housed inside the company and where, etc.) How you bill the account Size of budget Novartis New York, Europe, Asia, Latin America Healthcare (corporate, product, issues management, corporate reputation, employee relations Annual retainer/project fees Headed in New York Annual retainer/hourly/project N/A Infonet New York, Singapore (RF), U.K. (RF) Mexico (affil) Technology - product marketing, corporate reputation Annual ongoing - multi years Global coordination/strategy in New York Annual retainer/hourly/project N/A Jamaica New York (RF), Canada (affil), South America (affil) Tourism - tourism marketing, issues management. Annual ongoing - two-year assignment Coordinated globally in New York Annual retainer/hourly/project N/A How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered. Up 18% in 2003/2004 How has international staffing changed from one year ago? Increased 17% over 2002 Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance? Asia performance exceeded expectations with new offices opening in China (Guangzhou) and Australia (Sydney) fueled by pharma business and regional economic growth in Asia; Israeli offices steady even with Mid-East tensions; European growth fueled by healthcare business meeting projections for 2004. What business have you won, or lost, in the past year due to a global consolidation of PR business by the client? Please list None What regions are performing best right now and why? What regions are under-performing? Asia - solid senior management with knowledge of region spanning 20 years, vastly improved market conditions across Asia Pacific with healthcare/pharma and consumer marketing fueling growth. U.K. - healthcare expertise and expanding healthcare market and tech sector too. Israel - business negatively impacted by security issues and overall uncertainty in region, but remains steady. Australia - new office fueled by pharma/OTC business as well. Europe - nice growth and overall on target. Outlook for 2005 looks strong. What region do you plan to invest more resources in this year than you did one year ago and why? What region are you decreasing investment in and why? Not supplied What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth? Not supplied Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate. Organization of Pan-African Youth Leadership Conference (Senegal) Global Peace Initiative of Women (Geneva) Women's Partnership for Peace in Middle-East Mines to Vines (Bosnia/Europe/United Nations initiatives) Rotary Club (Beijing) AIDS Benefit in China

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