Global profile: Porter Novelli

Headquarters location: New York

Headquarters location: New York

Total staff numbers in US

Not supplied

Total non-US staff numbers

Not supplied

Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned.


  • Owned:

    Porter Novelli Argentina - Buenos Aires

    Porter Novelli Canada - Montreal

    Porter Novelli Canada - Toronto

    Porter Novelli Canada - Vancouver

    Martec Porter Novelli - Mexico City

    Porter Novelli - Atlanta

    Porter Novelli - Austin

    Porter Novelli - Boston

    Porter Novelli Advanced Technology Division - Campbell, CA

    Porter Novelli - Chicago

    Porter Novelli - Ft. Lauderdale

    Porter Novelli - Irvine

    Porter Novelli - Los Angeles

    FischerHealth - Los Angeles

    Porter Novelli - New York

    Porter Novelli - Portland

    Porter Novelli - Sacramento

    Porter Novelli - San Diego

    Porter Novelli - San Francisco

    Porter Novelli - Seattle

    Porter Novelli- Silicon Valley/San Jose

    Porter Novelli - Washington DC

  • Brand partners:

    Brazil: InPress Porter Novelli - Brasilia; InPress Porter Novelli - Rio de Janeiro; InPress Porter Novelli - Sao Paulo

    Chile: Qu?sar Comunicaciones Porter Novelli - Santiago

    Colombia: Porter Novelli Colombia - Bogota

    Costa Rica: Centroam?rica Porter Novelli - Costa Rica

    Dominican Republic: Dominicana Porter Novelli - Santo Domingo

    Ecuador: Coordinamos Porter Novelli - Quito

    El Salvador: Centroam?rica Porter Novelli - San Salvador

    Guatemala: Centroam?rica Porter Novelli - Guatemala City

    Honduras: Centroam?rica Porter Novelli - Teguciglapa

    Nicaragua: Centroam?rica Porter Novelli - Nicaragua

    Panama: RU&A Porter Novelli - Panama City

    Peru: Figueroa & Asociados Porter Novelli - Lima

    Uruguay: ATD Porter Novelli - Montevideo


  • Owned


    Bentley Porter Novelli - Singapore

  • Brand partners

    Australia: Porter Novelli Australia - Adelaide; Porter Novelli Australia - Brisbane

    Porter Novelli Australia - Darwin; Porter Novelli Australia - Hobart; Porter Novelli Australia - Melbourne; Porter Novelli Australia - Perth; Porter Novelli Australia - Sydney

    China: Bentley Porter Novelli - Hong Kong

    India: The PRactice Porter Novelli - Bangalore; PR Pundit Porter Novelli - New Delhi

    Japan: Focused Communications Co Ltd - Tokyo

    Korea: KorCom Porter Novelli - Seoul

    New Zealand: Porter Novelli New Zealand - Auckland; Porter Novelli New Zealand - Wellington

    Taiwan: LHC Porter Novelli - Taipei

    Thailand: Bangkok PR Porter Novelli - Bangkok


  • Owned

    Belgium: Porter Novelli - Brussels; Porter Novelli - Gent

    France: Porter Novelli - Grenoble; Porter Novelli - Paris

    Netherlands: Bennis Porter Novelli - Amstelveen

    Portugal: Porter Novelli Iberia - Lisbon

    Spain: Porter Novelli Iberia - Barcelona; Porter Novelli Iberia - Madrid; Porter Novelli Iberia - Valencia

    United Kingdom: Porter Novelli - Banbury; Porter Novelli - Leeds; Porter Novelli - London

  • Brand partners:

    Baltic States (Latvia): DDB Porter Novelli - Riga

    Bosnia-Herzegovina: SPEM Porter Novelli - Sarajevo

    Bulgaria: APRA Porter Novelli - Sofia

    Croatia: SPEM Porter Novelli - Zagreb

    Denmark: J?p, Ove & Myrthu Porter Novelli - Arhus; J?p, Ove & Myrthu Porter Novelli - Horsens; J?p, Ove & Myrthu Porter Novelli - Copenhagen

    Finland: Pohjoisranta Porter Novelli - Helsinki; Pohjoisranta Porter Novelli - Oulu

    Germany: F&H Porter Novelli - Dusseldorf; F&H Porter Novelli - Munich

    Greece: IKON Porter Novelli - Athens

    Ireland: Drury Porter Novelli - Dublin

    Israel: Gitam Porter Novelli - Ramat Gan

    Italy: Report Porter Novelli - Milan; Report Porter Novelli - Rome

    Lebanon: Impact Porter Novelli - Beirut

    Norway: Lynx Porter Novelli - Oslo

    Russia: R.I.M. Porter Novelli - Moscow

    Saudi Arabia: Impact Porter Novelli - Jeddah; Impact Porter Novelli - Riyadh

    Slovenia: SPEM Porter Novelli - Ljubljana

    South Africa: Sefin Porter Novelli - Johannesburg

    Sweden: Gullers Group Porter Novelli - Stockholm

    Switzerland: Farner Porter Novelli - Zurich

    United Arab Emirates: Impact Porter Novelli - Dubai

    United Kingdom: CM Porter Novelli - Scotland

    Please describe how your agency is structured globally

    Porter Novelli combines global management with local execution through locally founded and managed offices with capabilities in four key global practices -- corporate and public affairs, consumer, healthcare and technology -- and prides itself on superior local application of a global knowledge base that is second to none.

    Porter Novelli is structured on both a practice and regional basis. General/office managers report into their appropriate regional managers and each of Porter Novelli's global practice leaders has oversight of their respective local and regional practice leaders.

    Each of our global clients has local relationship managers in each country/region in which we are doing work for them, as well as one main global client relationship leader.

    At present, back office technology is integrated on a regional basis.

    Please list three of your biggest international accounts, with the following information:

  • Regions where you service the account, and whether the work is done by an affiliate, partner or a wholly owned office of the firm

  • What type of work is done on the account, including what practice areas are involved

  • Length and type of engagement

  • Management structure of the account (i.e. who leads the account and from which location, how many people work on the account globally, do you have any staff housed inside the company and where, etc.)

  • How you bill the account

  • Size of budget


  • The Americas, Asia-Pacific and EMEA

  • Technology, consumer, corporate and public affairs practices. Full-service account work from strategic counsel to tactical implementation and all points between and beyond.

  • PN has been working with HP since 1988.

  • Account is led by Gary Stockman, CEO, Americas and Julie Winskie, senior partner, global consumer practice leader, both of whom are located in PN's New York office. Interdependent HP team across various PN offices, practices and specialty areas to best serve HP's business objectives. PN staff work on-site at HP on an as-needed basis, but typically there will always be someone on-site

  • Fee for service billing arrangement

  • Proprietary information


  • Primarily the Americas with isolated project work in Asia and Europe

  • Technology, consumer, corporate and public affairs practices

  • Full-service account work from strategic counsel to tactical implementation and all points between and beyond.

  • PN has been working with Qualcomm since 1999.

  • Account is led by Lisa Rodriguez, SVP in PN's San Francisco office

  • Interdependent Qualcomm team across various PN offices, practices and specialty areas to best serve client's business objectives. PN staff work on-site at Qualcomm on an as-needed basis, but typically there will always be someone on-site.

  • Fee for service billing arrangement

  • Proprietary information


  • The Americas and select markets in Europe and Asia-Pacific

  • Consumer and corporate practices. Full-service account work from strategic counsel to tactical implementation and all points between and beyond.

  • PN has been working with Gillette since 1989.

  • Account is led by Julie Winskie, senior partner, global consumer practice leader, and Lisa Rosenberg, partner and director of New York consumer practice, both of whom are located in PN's New York office. Interdependent Gillette team across various PN offices to best serve client's business objectives.

  • Fee for service billing arrangement

  • Proprietary information

    How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered.

    Not supplied

    How has international staffing changed from one year ago?

    Not supplied

    If you are unable to answer any of the revenue or staffing questions, please describe in whatever terms you can the performance of your global operations over the past year.

    Year to date, we have seen modest growth over the prior year's period. However, profitability has increased measurably, reflecting the results of improved efficiencies over the past three years.

    Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance?

    Thus far, we are generally meeting expectations for this year. Some markets continue to suffer from difficult economic situations. While the war in Iraq per se does not seem to have had a direct effect, certainly the environment overall continues to be cautious due to the volatile geopolitical situation. The terrorist bombings in Madrid did, however, have an effect in Spain earlier in the year.

    What business have you won, or lost, in the past year due to a global consolidation of PR business by the client? Please list:

    Won additional business with several global clients who have been consolidating their business, namely with Wyeth, the California Almond Board, Gillette, Qualcomm. We have not lost any business due to global consolidation by clients.

    What regions are performing best right now and why? What regions are under-performing?

    It is difficult to say that entire regions are performing best or worst. The best performing major markets are the US, France, Belgium, Japan and Australia. Markets with slower market recovery include Germany, Singapore, Netherlands and the UK, although the latter two had a strong first quarter. Since then client spending has dropped off somewhat and new business is slower to start up. Spain suffered a downturn after the terrorist attacks.

    What region do you plan to invest more resources in this year than you did one year ago and why? What region are you decreasing investment in and why?

    We increased our investment in all of our three regions this year. We have found that business has returned in some markets in Asia Pacific, thus warranting modest investments, while the investments in Europe and the United States represent basic restorations of some measure of former investments as business has improved.

    What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth?

    Porter Novelli has always based its philosophy of building a network that is based on best in local market and strong cultural fit. It has resisted the traditional route of migrating any one national model and imposing it on local markets.

    We are entering Mainland China this year, as well as strengthening our presence in Eastern Europe - two regions with growing importance to our global clients. We most certainly are considering acquisitions. Only a few of these will be wholly geographically based, with the rest being made for strategic reasons to expand various practices in local markets, as we did with the acquisition of FischerHealth late last year, in the US. This year, we expect most of our growth to come organically.

    Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate.

    What binds Porter Novelli's international operations together is 'interdependence' - a shared belief in building the best teams wherever they are located to achieve results for clients that are of genuine business value. Clients tell us that the strength of our network is in our shared culture and values.

    Porter Novelli has developed a number of ways to build synergy and consistent client service worldwide. It is achieving this through:

    Regular practice meetings to build knowledge, interdependence and team work

    Signature Service - a process to evaluate the consultancy's performance against a client's objectives

    Achieving Excellence Across Borders - a training program for all offices in the network to ensure quality and consistency of client service

    Training around proprietary tools and processes including Porter Novelli's approach to strategic planning

    Technology tools such as PN's intranet systems, client-based extranets, video conferencing and electronic newsletters.

    Each year, Porter Novelli hosts a Global Conference for its senior leadership across the world. This year the conference will be held in New York in July; the conference agenda will focus on driving and advancing Porter Novelli's vision, business strategies and worldwide operations to best serve our clients. Our global conferences also serve as a valuable networking tool for our leaders across the world and enable sharing of best practices across the agency network.

    At the same time, Porter Novelli has a strong entrepreneurial spirit. Many of Porter Novelli's international offices are still run by the original founders who are successful entrepreneurs and continue to bring that spirit to the consultancy. For this reason, pro bono activities are managed at the local office level to better engage and serve local priorities. However, Porter Novelli has a commitment to supporting youth causes in many global markets.

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