Global profile: MS&L

Headquarters location; New York

Headquarters location; New York

Total staff numbers in US 400 Total non-US staff numbers 550 Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned. MS&L has fully-owned, partially owned and network partner offices, as well as affiliates around the world. Fully Owned: MS&L Atlanta MS&L Beijing MS&L Boston MS&L Chicago Hass MS&L (Detroit and Ann Arbor) MS&L Frankfurt MS&L Hong Kong MS&L London MS&L Los Angeles MS&L Mavellia Bellodi (Milan) MS&L New York Solange Stricker MS&L (Paris) MS&L San Francisco MS&L Shanghai Advance Planning MS&L (Toronto) MS&L Washington, DC Partially Owned Andreoli/MS&L (Sao Paulo) Hollander en Van der Mey/MS&L (The Hague) Muchnik, Alurralde, Jasper & Associates/MS&L (Buenos Aires) Capital MS&L (London) Network Partners Bromley/MS&L (San Antonio) MS&L Athens Synergy Leo Burnett (Belgrade) Leo Burnett Budapest KFT (Budapest) JKL Copenhagen JKL Gothenburg JKL Helsinki Leo Burnett Public Relations (Istanbul) JKL Woldsdal (Oslo) JKL AB Stockholm 180* Degrees (Warsaw) Leo Burnett Kreasindo Indonesia (Jakarta) MS&L Dubai (satellite offices: Beirut, Jeddah, Cairo, Kuwait City) MS&L Johannesburg Dentsu Public Relations Inc. (DPR - Tokyo) Hemisphere Leo Burnett Malaysia (Kuala Lumpur) Affiliates The Americas Matlock & Associates (Atlanta, GA) Pierpont Communications (Austin, TX & Houston, TX) Imre Communications (Baltimore, MD) Chuky Reyna & Asociados (Caracas, Venezuela) Carolina Public Relations (Charlotte, NC & Columbia, SC) The James J. Roop Company (Cleveland, OH) Paul Werth Associates (Columbus, OH) Sunwest Communications. (Dallas, TX) BRW Legrand (Denver, CO) Shank Public Relations Counselors (Indianapolis, IN) Morningstar Communications Company (Kansas City, KS) The Firm Public Relations and Marketing (Las Vegas, NV) HLD/Blankman Public Relations (Long Island, NY) Asesores de Relaciones Publicas y Comunicacion (Madrid) Dickins & Asociados (Mexico City, Mexico) Everett Clay Associates (Miami, FL) Strother Communications Group (Minneapolis, MN) McNeely Pigott & Fox (Nashville, TN) Keating Magee (New Orleans, LA) Matlock & Associates (New York, NY) The Weiser Group (New York, NY) Curley & Pynn Public Relations Management (Orlando, FL) Sam Waltz & Associates (Philadelphia, PA) Maddigan Communications (Pittsburgh, PA) B.J. Communications (Phoenix, AZ) Maxwell PR (Portland) McClenahan Bruer Communications (Portland) John Lambert Associates (Roanoke, VA) French/West/Vaughan (Raleigh, NC) Bouchard - McElroy Communications (Sacramento, CA) Strategic Communication (Salt Lake City) Marston & Marston. (San Diego, CA) Global Futures (San Francisco, CA) Arteaga & Arteaga (San Juan, Puerto Rico) Firmani & Associates (Seattle, WA) The Meridian Group (Virginia Beach, VA) Asia-Pacific Spark Communications Co. (Bangkok, Thailand) Hanmer & Partners Communications (India) KPR & Associates (Korea) Communique Public Relations (Korea) Corporate and Marketing Communications (Pakistan) Shanghai @ PR Consulting (Shanghai, China) Huntington Communications (Singapore) Mai Ab (Vietnam) Kitching Sims Communications (Wellington, New Zealand) Europe/Middle East/Africa C-matrix Group (Barr, Switzerland) Schroder+Schombs Public Relations (Berlin, Germany) Interel/Marien (Brussels) United Partners (Bulgaria) Pembroke Communications/MS&L (Ireland) C-matrix group (Geneve, Switzerland) C&C-Consultores de Comunicacao (Portugal) Koteret (Tel-Aviv, Israel) np com Noack & Partner (Vienna, Austria) Promaco PR (St. Petersburg, Russia) United PR (Warsaw) Jenni Newman & Associates (Johannesburg, South Africa) Please describe how your agency is structured globally MS&L's offices are managed by four regional presidents - Jill Farwell, president, North America, Joe Gleason, president, North America, Mark Hass, president, North American and Jurgen Togotzes, president, Europe, Middle East & Africa. All regional presidents report directly to MS&L's chairman and CEO, Lou Capozzi, who is also acting president for Asia Pacific and Latin America. Many of MS&L's largest multinational accounts are led by worldwide account directors. These accounts include Philips, Procter & Gamble and Western Union. The role of the worldwide account director is essential to ensuring consistent client service around the world, information sharing and integration of programming. MS&L also has regional industry and practice experts around the globe, covering key areas of focus for our clients. These areas include, among others, public affairs, crisis communications, employee communications, corporate social responsibility, pharmaceutical marketing, consumer marketing, biotechnology, technology and research and measurement. Please list three of your biggest international accounts, with the following information: Regions where you service the account, and whether the work is done by an affiliate, partner or a wholly owned office of the firm What type of work is done on the account, including what practice areas are involved Length and type of engagement Management structure of the account (i.e. who leads the account and from which location, how many people work on the account globally, do you have any staff housed inside the company and where, etc.) How you bill the account Size of budget General Motors: The work MS&L does for GM is centered in its North American offices (Hass MS&L (Detroit), New York, San Francisco, Atlanta, Washington, DC and Chicago). This work is very diverse and comprehensive, touching nearly every aspect of the GM business. It includes corporate communications, internal communications, healthcare communications, manufacturing and plant communications, philanthropy, and public affairs. Departments include Cadillac vehicles, Pontiac vehicles, GMAC vehicles, Hummer vehicles, Chevrolet vehicles, Saturn vehicles, Buick vehicles, Saab vehicles, environmental communications, safety communications, OnStar, motorsports, auto show and events, technology, executive communications, fleet and commercial communications, GMAC, and dealer communications MS&L does project work from its London, Seoul, Shanghai and Hong Kong offices (all fully owned), in the corporate and product space. Additionally, GMAC work is also a part of our international offices, including London. MS&L has had a relationship with GM for more than 20 years (specific lengths of engagement vary from vehicle to vehicle, depending on corporate needs). The agency provides a full range of services, from strategic counsel (the global account director is part of the GM Global Communications Strategy Board) to research, writing, media monitoring and analysis, web development, vehicle launches, media relations, crisis communications and issues management. In addition, 21 staff work on-site with the client at corporate headquarters and other offices in the US. The account is led out of the Detroit office, by global account director Mark Hass, an MS&L North American president. Approximately 60 staff work full or part-time on the account in addition to a group of freelancers. Philips: MS&L does work for Philips' corporate, domestic appliances & personal care (including Norelco and Sonicare, in addition to Philips appliances), lighting, consumer electronics, corporate and medical systems. All offices are fully owned, except as noted. The breakout is as follows: New York: Norelco, corporate Los Angeles: Oral healthcare NY, Boston, SF: Medical systems Atlanta: Consumer Eelectronics, corporate London: DAP global strategy, global corporate projects, medical systems Europe The Netherlands (partially owned), UK, France: consumer lighting Hong Kong: lighting, PMS, DAP Dubai (network partner): Corporate, DAP, CE Philips has been a client of MS&L's for nine years and in 2004, MS&L was appointed Philips global corporate agency of record. Procter & Gamble: MS&L does P&G account work out of its fully owned North America (main offices include New York, Chicago, Los Angeles, Washington, DC, and Toronto), South America, and European offices (including Germany, London and support from other European offices). MS&L's work for P&G is a mixture of product and brand support in several global business units, such as fabric and home care; family care; healthcare; and corporate counsel. This work is done primarily within its consumer, corporate and healthcare groups. MS&L's programs for P&G span a range of disciplines including consumer marketing, media relations, entertainment marketing, positioning, brand strategy and most recently, M&A communications supporting P&G's acquisition of Wella. P&G has been a client of MS&L's for more than 15 years. How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered. Not supplied How has international staffing changed from one year ago? No change Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance? Revenues were about even with last year - up slightly - and we performed very much in line with our parent company's expectations. What business have you won, or lost, in the past year due to a global consolidation of PR business by the client? Please list: Won Philips Global What regions are performing best right now and why? What regions are under-performing? Asia Pacific continues to show the most growth and greatest potential. London is also growing strongly. In the healthcare sector, our business around the world is quite strong and is a strong growth opportunity. No specific region is under-performing, however some markets are rebounding at a slower pace than others. Overall, there has been business improvement throughout the network. What region do you plan to invest more resources in this year than you did one year ago and why? What region are you decreasing investment in and why? Asia Pacific continues to be a key area of investment for MS&L as it is the region with the highest growth potential. We are not decreasing investment in any region. What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth? We do not have plans to enter any new region or country at the moment, however international growth is always a priority and we continually seek to identify new partners, especially in Europe. Currently, we are focusing primarily on organic growth. Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate. In order to ensure relevance in each local market, pro bono activities are typically developed by each office. In the US, several offices including Boston, Atlanta and Detroit offer grants to local non-profits for pro bono public relations work. Outside of the US, some offices offer their expertise at local universities or charities. Over the years, MS&L has conducted many global training seminars, bringing together our North American offices with our offices overseas (such as London, Paris and Milan). The seminar topics, which constantly evolve to stay ahead of industry trends, include pitching and winning new business, leadership, and client service. Additionally, MS&L is in the process of launching the next generation of its global leadership academy, which will facilitate best practices, increase knowledge sharing and manage accounts with new systems and processes across different regions and geographies.

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