NEW YORK: For at least the second time, the PR agency for Martha Stewart's trial, Citigate Sard Verbinnen, has posted the wrong version of a document to Stewart's website, www.marthatalks.com.
Last Monday, The New York Times reported that for a brief period after Stewart was sentenced July 16 to five months in jail, the site mistakenly posted a draft of a letter from Stewart to the judge.
The Times piece did not mention that after she was found guilty on March 5, the PR agency mistakenly posted for about five minutes an early draft of a statement that included the unrepentant phrase "I did nothing wrong." (PRWeek, March 15, 2004.)
In the most recent incident, the original draft of the letter - but not the one eventually posted and sent to the judge - included defenses of Stewart's stock trade that led to her conviction and of the actions of Samuel Waksal, the former CEO of ImClone Systems, whose stock Stewart traded.
"In an attempt to put information out quickly, a preliminary version not sent to Judge Cedarbaum was accidentally sent to the website," agency chairman and CEO George Sard told PRWeek.
Sard said that at the same time the agency posted the letter, it also posted a new statement from Stewart, and - for the first time - video statements from both Stewart and her appeals lawyer.