LOS ANGELES: Karen Denne, currently head of PR at Enron, has accepted the position of director of public affairs for Eli Broad and the Broad Foundation, which is an educational non-profit focused on reforming urban K-12 public education through better government, management and labor relations.

LOS ANGELES: Karen Denne, currently head of PR at Enron, has accepted the position of director of public affairs for Eli Broad and the Broad Foundation, which is an educational non-profit focused on reforming urban K-12 public education through better government, management and labor relations.

SOUTH SAN FRANCISCO, CA: Genentech has issued RFIs to PR firms for two of its drug accounts - Avastin and Herceptin. Ketchum had handled both drug accounts, but due to growth of the accounts and turnover on the account teams, Genentech decided to do a review, said Neil Cohen, director of product communications. Ketchum will continue to handle the corporate account, as well as PR for the drugs Raptiva and Rituxan-Oncology. Genentech expects to select an agency by early September.

NEW YORK: Communications veteran Marcella Martinez, 64, died on July 11. In 1988, she founded New York-based Marcella Martinez and Associates. She was the director of PR at the Jamaica Tourist Board (JTB) in Kingston from 1970 to 1973, prior to serving as the agency's director for North America. In 1981, she returned to the JTB as director of PR worldwide, before moving to GreyCom International, the JTB's PR agency, as a senior account supervisor in 1986. The JTB has instated the Marcella Martinez Award to be presented to individuals or organizations who have made outstanding contributions to promoting the Caribbean region.

WATERBURY, VT: Green Mountain Coffee Roasters is expanding its social responsibility and environmental communications efforts with the creation of three new management positions in those areas. Michael Dupee has been hired as VP corporate social responsibility, a new position. Liam Brody has been hired as director of sustainable coffee. Paul Comey has been moved into a new position, VP of environmental affairs. (Full story at

SEATTLE: Waggener Edstrom has appointed Rowan Benecke to the new position of Northwest GM. Benecke, who was a VP in the Silicon Valley office, will now oversee business development and current accounts in those offices.

WASHINGTON DC: Ketchum has added Dr. Johnette McCrery, wife of Congressman Jim McCrery (R-LA), as a VP in its public affairs practice. Ketchum has been bulking up its public affairs practice since hiring former GOP NY congresswoman Susan Molinari to lead it last year. In Chicago, Ketchum named Andrea Lewis and Don Dobransky as VPs in its brand-marketing practice.

MILPITAS, CA: James Strohecker has joined software company Phoenix Technologies as senior director of corporate marketing. One of Strohecker's first acts was to pick the Hoffman Agency as the company's lead agency in North America and Asia, with possible expansion into EMEA. Phoenix develops basic input/output system software, which comes installed in about 100 million PCs each year. The technology is activated when the computer is turned on, and makes sure all hardware components, such as the disk drive, memory, and keyboard, are working properly.

PERU: J.A. Llorente & O. Cuenca, a PR firm in Spain and the Spanish-speaking Latin American markets, has been hired by Microsoft as its PR agency for the Andean region (Colombia, Ecuador, and Peru).

NEW YORK: The Universal Accreditation Board's 10th member organization has joined the association. The Puerto Rico Public Relations Association, a group of 200 PR professionals, 20 of whom are accredited, has joined the UAB this year.

SEATTLE: Advertising and media buying firm Sedgwick Rd. has developed a PR practice. Ray Vincenzo, former VP of PR for imagio-J. Walter Thompson, will lead the new PR practice.

NEW YORK: Eileen Murphy has joined the New York Daily News and U.S. News & World Report as VP for communications, where she will direct the strategic communications efforts for the two media outlets and will serve as the company's chief spokesperson.

SAN FRANCISCO: Wired has selected PR21 as its new agency of record. The magazine, which has evolved from focusing on just technology to include science and culture, has survived a rough publishing climate that has claimed the likes of The Industry Standard and Red Herring. PR21 will focus on raising brand awareness and expanding readership beyond core regions such as San Francisco and New York.

TORONTO: Diamond Estates, a regional wine and spirits distributor, has hired Toronto-based Word Of Mouth PR to manage public relations for the Ontario launch for Hpnotiq, a spirit made from triple-distilled premium vodka, fruit juices, and Cognac.

FLORHAM PARK, NJ: Keating & Co. has been retained by Atlantic Health System, a nonprofit health care systems, to provide strategic communications counsel.

BOCA RATON, FL: TransMedia Group, a PR agency in Palm Beach County, has appointed Jamie Schwartz as director of corporate communications and Jennifer Cornella as director of retail and hospitality communications.

OTTAWA: Global Public Affairs, a government-relations firm, and National Public Relations, Canada's largest PR firm, have entered into a business partnership that will allow both to provide comprehensive government and PR services to their clients.

MEMPHIS, TN: Smith & Nephew's Orthopaedics Division has named Victor Rocha media relations director. Rocha most recently worked in media relations at Union Planters Bank.

SCOTTS VALLEY, CA: Borland Software has selected PR21, Global Fluency, and CXO Communication to handle various ongoing PR and communications projects. Borland produces technology that helps companies develop and integrate software applications.

WALTHAM, MA: Schwartz Communications has added nine clients, including Workshare, a leading developer of content change applications. The Boston-area office will also provide PR services for AirDefense, BakBone Software, DataFlux, Imaginatik, and PredatorWatch. The agency's San Francisco office will manage accounts for BuyerLeverage, Eset Software, and Xythos Software.

DETROIT: Airfoil PR has been named agency of record by Dynamic Computer Corporation and Innovative IT Solutions. The agency also promoted Eric Kushner and Tracey Parry to VP.

SAN FRANCISCO: Blanc & Otus has promoted Kim Barsi to SVP. Since joining the agency in January, Barsi has led new business efforts that have added more than $2 million in billings annually.

DALLAS: Maryvonne Tubb has joined the technology practice of Michael A. Burns & Associates. Tubb, who most recently was with CorporateMagic and was the former director of global marketing communications for Nortel Networks, will assume account leadership with several clients including The Planet, Cypress Software Systems, and StoreNext.

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