WASHINGTON: The commission investigating the 9/11 attacks is conducting a wide-ranging media campaign, with Edelman at the helm, to press for the implementation of its recommendations.
Similar investigative panels traditionally disband following the release of their findings and rarely do much to promote their work. But the 9/11 panel worked side-by-side with Edelman last week - and will continue to for several more weeks - to saturate high-end media with its message. That message is that its findings are nonpartisan and will make the country safer if adopted.
Craig Brownstein, Edelman's VP of media relations, said promoting that message involved booking commissioners "two by two - one Democrat and one Republican" on an exhaustive swath of top-line media outlets.
Although news of the report began appearing in media outlets early last week, Brownstein said that leaks were not part of the commission's media campaign.