Milwaukee, WI: We Employ America (WEA), a national cooperative marketing and advertising campaign targeting the loss of American jobs to outsourcing, announced its national press launch on Monday.
The company launched its website and sales efforts in April but waited until it had tangible partners before reaching out to the media, according to senior marketing and sales director Jeff Cowie.
WEA is non-partisan and does not endorse protectionism, Cowie said. According to the organization's website, potential corporate members needs to demonstrate it has at least one product that meets WEA criteria, which stipulates the product has at least 65% of the total cost of the components, manufacture and packaging incurred within the United States.
WEA's first commercial aired on CNN yesterday and the organization has fielded many requests from national press and television stations, Cowie said.
He plans to make the clips of media exposure available to US corporations to get them interested in participating. In addition, the organization is scheduled to participate in two events.
Peggy Smedley, editorial director and publisher of Start Magazine, has invited Cowie to speak at the magazine?s MERC (manufacturing and economic recovery conference), which involves paid attendance form US corporations on September 13-15.
The WEA will also sit at the booth of Mr.LongArm, a producer of home improvement tools and a WEA featured business, at the national hardware convention in May.
With outsourcing a hot-button issue in the upcoming election, Cowie said that the WEA would use the national conversation to its benefit, while not soliciting the endorsement of either political party.
Cowie spent 28 years as a senior marketing and sales professional for two US manufacturers. When he retired, he said, he found out that consumers had very little idea of how many US companies had actually closed their factories in the pursuit of offshoring activities.
"We need to educate these consumers through the media," he said. "The nerve has been out there on this topic, but no one has touched it."