NEW YORK: Fleishman-Hillard was hired by the National Park Service to handle the media outreach for yesterday's reopening of the Statue of Liberty monument.
The team, structured primarily out of the DC office, had been working on the account for less than two weeks.
DC-based SVP and partner Bill Pendergast led the account, which had six people on-site at Liberty Island, supported by another four people from the DC office.
Fleishman's primary role was organizing the media preview day, securing media interest, and coordinating the times for media attendance.
"It was no small feat, considering there was no road access to [the statue]," Pendergast said.
About 200 reporters were on hand during the media preview on Monday and Tuesday's opening event. Fleishman received 40 to 50 calls per hour from reporters on Tuesday, according to Pendergast. Mayor Michael Bloomberg (R-NY), Gov. George Pataki (R-NY), and Interior Secretary Gale Norton attended the ceremony.
Pendergast did not disclose the amount of the account, but said, "It was a small project in budget, but it was large in resources involved."
The PR team's Tuesday began at 2:30 am because of the early morning shows.
"It was a tremendous opportunity to work on something so important," Pendergast said.
The 117-year-old monument closed after the 9/11 terrorist attacks. Its location, Liberty Island, also closed then, but it reopened in November 2001.