Imagine a publication with a readership that boasts an average household income of over $1.5 million.

Imagine a publication with a readership that boasts an average household income of over $1.5 million.

That magazine exists and it's called OverTime, a new controlled-circulation quarterly lifestyle and business title that is targeted towards the professional athlete. Edited by pro football player Ryan McNeil, the magazine addresses the challenges and issues that await players as they attempt to become stars in the business world. PRWeek: So why do professional athletes need a magazine of their own? Ryan McNeil: Why not? Every other group in society has a magazine they can call their own. We need a medium for information just like any other group. There have been other attempts, but we have the inside scoop on what's needed and how it needs to be presented. PRWeek: What sets OverTime apart from those other attempts? McNeil: The content is more of a whole-person approach. There's a heavy emphasis on business and financial aspects, which is very important so our readers can understand what they have and what they can do with it. PRWeek: What are some of the bigger challenges professional athletes face as they make the transition from athlete to businessperson? McNeil: It's probably figuring out exactly what it is they want to do. There are likely going to be tons of opportunities for them. The challenge is determining which ones you're going to delve into, which ones are best for you, and then to evaluate those opportunities. A lot of people say that, psychologically, it's hard to let go of the game, but I think athletes know when their time comes. I'm not saying it's easy or hard, but it's probably much more difficult when you have a few choices - as opposed to just one - as to what you're going to go into when you leave the game. The idea of being successful is a carry-over. We are all programmed to succeed and endure, so there's a fear factor there where we ask ourselves, "What if I don't?" PRWeek: Have you noticed any common misperceptions on the part of athletes as they do make that transition? McNeil: That it's difficult. It's like anything else. You learn the process and you learn the procedures. It's our belief that there are a lot of transferable skill sets an athlete develops over the course of his or her career. Once you learn how the process works, there's an advantage an athlete brings to the table as an entrepreneur or as part of a corporation, especially that team environment. A lot of executives will tell you it's hard to teach that. We thrive in a team environment. We've helped the weaker teammates be leaders in certain instances. There's also the dedication, determination, and ability to learn on the fly. In professional football, it's almost like you're rolling out a different product every week. You have to do your research and development, finding out what the other team is doing, how you're going to approach that team, and how you're going to win the game. Name: Ryan McNeil Publication: OverTime Title: Publisher and editor Preferred contact method: Website:

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