BATON ROUGE, LA: Louisiana's economy is diverse, progressive, and growing in some unexpected sectors, such as health, biotech, and information technology.
And now the Baton Rouge Chamber of Commerce is hoping to spread the good word across the country. It has awarded a $150,000 contract to Fleishman-Hillard to place stories in the national media.
Local PR professionals will continue to oversee promotional efforts for the state, according to Pete Stewart, a member and spokesperson for the chamber.
The role of Jamie Greenheck, SVP and senior partner at Fleishman's Kansas City office, will be strictly media placement, he added.
That should allay the concerns of residents who on Internet message boards and through the local newspapers had questioned whether the contract should have gone to a Baton Rouge firm, Stewart said. "Once people understood that it was media placement on a national level ... the controversy goes away."
Greenheck also works out of New Orleans.
The Chamber of Commerce submitted an RFP to 15 firms, and also received proposals from Cubitt, Jacobs & Prosek, New York; Ketchum, Dallas; and Paul Werth Associates, Columbus, OH, according to the chamber's newsletter.
Local PR consultant Jamie Mabile Delatte assisted with the RFP.