NEW YORK: Sloane & Co. is handling PR for the IPO of Archipelago Holdings, owner of the Archipelago Exchange, the world's largest all-electronic stock exchange.
Chicago-based Archipelago, which will trade on its own exchange under the symbol AX, was one of the original electronic communications networks approved by the Securities and Exchange Commission in the late 1990s. It became the newest stock exchange in the US a couple of years ago, when the SEC gave its approval.
Archipelago trades in 8,000 securities listed on the New York Stock Exchange, Nasdaq, the American Stock Exchange, and the Pacific Stock Exchange.
Sloane has been working on corporate communications and b-to-b support for Archipelago for three years. The prospect of going public was always on the horizon, said Darren Brant, an MD at Sloane.
"At this point in time, this is a company with serious momentum in this marketplace," Brant said, "really fighting it out with the New York [exchange] and Nasdaq on a lot of fronts."