A better title for this quick-read paperback would substitute "unsavvy" for "savvy" - and that's actually a compliment.
For those new to publishing, Warren (who has worked in PR at various publishing houses for years) clearly and thoroughly breaks down the basics of what a writer can and cannot expect from an in-house publicist, and the pros and cons of hiring a freelancer.
She walks readers through the entire PR process, from sending out advance copies to evaluating whether the in-house team is doing all it can to taking matters into your own hands. Her FAQ section is helpful and honest, covering questions that many publicists prefer their clients not get answers to. ("What if I suspect my in-house publicist is lazy?")
The book is rich on specific details, including nuances of contract negotiations with PR pros, and even ballpark prices for items like radio media tours. Warren clearly has an insider's insight into book publishing, making this book a worthy read for any author who's ever wondered if better PR couldn't boost sales.
Title The Savvy Author's Guide to Book Publicity
Author Lissa Warren
Publisher Carroll & Graf (March 2004), 251 pages
Reviewed by Anita Chabria