NEW YORK: Former auto exec Lee Iacocca is working with Corinth Group Communications to raise money for a novel clinical trial for juvenile diabetes.
Iacocca, who at one time led Chrysler and the Ford Motor Co., is appealing to the public to donate $10 to the Join Lee Now campaign.
The Corinth Group has helped the Iacocca Foundation construct www.joinleenow.org, the vehicle for the $11 million fundraising initiative.
In addition to media relations, the PR work will focus on "combining messages" of Iacocca's business leadership with his efforts to fund diabetes research, said Russell LaMontagne, president of Corinth Group Communications.
The response has been "unbelievable," he said. "Go and Google 'Iacocca Foundation' and 'diabetes,' and see the hits."
Iacocca, who donated the first $1 million to the campaign, started the foundation in 1984 after he lost his wife, Mary, to complications from the disease.
The Iacocca Foundation began working with Corinth Group five months ago to plan a 20th anniversary celebration on Ellis Island, which benefited from a similar fundraising campaign led by Iacocca.