BATON ROUGE, LA: Louisiana's economy is diverse, progressive, and growing in some surprising sectors, such as health, biotech, and information technology.
To spread the word, the Greater Baton Rouge Chamber of Commerce has awarded a $150,000 contract to Fleishman-Hillard to get stories in the national media.
Local PR pros will continue to oversee promotional efforts for the state, said Pete Stewart, a member and spokesperson for the chamber. The role of Jamie Greenheck, SVP at Fleishman's Kansas City office, will be strictly media placement, he added.
That should allay concerns of residents who on internet message boards and through the local papers had questioned whether the contract should have gone to a Baton Rouge firm, Stewart said. "Once people understood that it was media placement on a national level ... the controversy goes away."
Greenheck, who also works out of New Orleans, noted that the campaign would be geared toward business leaders who are considering relocating to the greater-Baton Rouge region.
The initiative will highlight the area's universities, research centers, and technology.
The chamber submitted an RFP to 15 firms and also saw proposals from Cubitt, Jacobs & Prosek, New York; Ketchum, Dallas; and Paul Werth Associates, Columbus, OH, according to the chamber's newsletter.
Local PR consultant Jamie Mabile Delatte assisted with the RFP.