General Electric unveiled a new and improved version of its investor relations website on Tuesday, featuring cleaner design and easier navigation. The new site updates a two-year-old version in response to feedback from investors.David Frail, manager of financial communications at GE, said that the upgrades aimed to improve the company's transparency by allowing investors to easily access and manage large amounts of information. "We've tried to strike a balance," he said. "You can have the best intentions in the world and post dozens of links on your site, but that may only create a sense of confusion in your visitors." The changes to the IR site, including a new type font and less clutter on the front page, mirror changes to GE's main corporate website. Frail said that the company also increased the amount of information on the site specifically for bondholders, a goal the company has been addressing for the past three years. Lou Thompson, president and CEO of the National Investor Relations Institute, said that GE's corporate governance website is "held up as a model," and that all publicly held companies should strive to make their sites more accessible. "More information is not necessarily better information it it's difficult to get to," Thompson said. GE is considered particularly significant within the world of IR because the company is widely credited with forming the first investor relations department in an American corporation, which he did in 1953. A study of more than 500 IR websites worldwide released September 1 ranked GE at number 22 overall (the fifth-highest American firm), and second in the industrials sector, behind the Swedish firm SKF AB.