NEW YORK: Marina Maher Communications has hired Megan Svensen to lead its healthcare practice.
Concurrent with the announcement, the agency won Pfizer's Detrol LA account for an undisclosed amount. It added Pfizer's Relpax to its roster in April.
Prior to joining the agency as EVP and healthcare practice director, Svensen served as Ogilvy's EVP and group director of its New York health and medical group, where she handled Zocor, Fosamax, Prevacid, and Levitra.
Marina Maher's healthcare practice currently has seven employees. Svensen said the agency, known for its consumer work, is looking to make it a full-blown practice area.
"It's a great opportunity because Marina Maher has an outstanding track record for marketing to women in beauty and healthcare," Svensen said. "Pharma clients are looking for that expertise."
Svensen, who joined the firm on August 2, will supervise the Detrol LA and Relpax accounts, as well as its GlaxoSmithKline's Flonase account. She will also work on business development for the healthcare practice. She reports directly to president and founder Marina Maher.
"What differentiates us is that we really have a fantastic experience in developing healthcare campaigns and marketing to women," Svensen said. "We understand the consumer and what she's looking for whether it's lipstick or a migraine drug."
Ogilvy hired Kate Cronin in June to serve as co-head of its global health and medical practice with Sherry Pudloski. Cronin assumed the group director role for Ogilvy's New York health and medical group practice when Svensen left Ogilvy in July.