NEW YORK AND YONKERS, NY: The Wall Street Journal Online and ConsumerReports.org have agreed to provide select consumer content for each other's websites starting today.
For example, selected Online Journal news and features on topics such as travel, automotive innovations, and personal technology will complement ConsumerReports.org's "Ratings and Recommendations" section, while Online Journal subscribers will receive information from ConsumerReports.org.
When the Online Journal publishes an article about sport-utility vehicles, Consumer Reports could provide links to its SUV ratings. The print edition of the Journal will also highlight the Consumer Reports reviews and information provided at WSJ.com.
Nicole Pyhel, senior manager of corporate communications at Dow Jones, said the Online Journal did not expect this development to change the way PR professionals interact with the newspaper.