MIAMI: Media monitor LatinClips has teamed with Spanish online content provider ForoLibre to launch a service that tracks information in the online forums of Hispanic websites.
The service, launched on Monday, is the first of its kind in America, according to LatinClips CEO Christine Clavijo-Kish.
The service will provide reports to clients of the "unfiltered" content entered onto forums by the general public. It will pull from more than 300 prominent Hispanic sites, including Univision, Telemundo, and AOL Latino.
"It is an opportunity to get a pulse without having to conduct professional research," said Clavijo-Kish. She said that the target audience for the service is "people in the political races."
Clavijo-Kish said that LatinClips has spoken to representatives of both presidential campaigns, but declined to say whether either of them had signed a contract for the service.