CINCINNATI: Procter & Gamble is the target of a boycott being launched by two nationwide Christian groups.
The American Family Association and Focus on the Family on September 16 urged consumers not to buy Crest toothpaste or Tide detergent to protest what they call P&G's "support for the homosexual political agenda."
Tom Minnery, VP of public policy for Focus on the Family, explained that the controversy stemmed from a $10,000 donation from P&G to a group trying to repeal a Cincinnati law, unique in America, that prohibits "preferential treatment" laws in the city. The two groups say the donation indicates the company's support for gay rights and gay marriage.
Doug Shelton, P&G's corporate external relations manager, said the company takes no position on the definition of marriage, but wants the law repealed because it makes it difficult for it to attract employees to its Cincinnati headquarters.
Shelton confirmed that P&G is using outside PR help on the issue but declined to name the agency.