Corporate Case Study: Toyota's PR team drives carmaker to higher sales
By playing up the attributes of its hybrid Prius and targeting younger car buyers on behalf of its new Scion brand, Toyota's PR unit has been able to shift the company's sales into high gear.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>