SAN FRANCISCO, CA: Kevin McGuirk, the former VP of corporate communications at BEA Systems, has joined Fleishman-Hillard's San Francisco office as an SVP.
He will oversee that office's technology practice, and will report to GM Kelly McGinnis.
McGuirk left BEA in March. The company is still searching for his replacement.
For the past 17 years, McGuirk has worked in the corporate world, including stints at Oracle and PeopleSoft. He said he was tempted by the opportunities offered by agency life.
"If you love PR, if you go to sleep thinking about PR and wake up thinking about it, then it's great to be working with people who live and breath the same thing," said McGuirk. "It's a nice change to work with peers who completely understand the job we're doing. On the corporate side, you don't always get that" beyond the in-house team.
Fleishman has a great team of talented people, and it was an easy decision to join the agency, he added.
McGuirk will work with clients including Sun Microsystems, Maxtor, and Autodesk.