WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) said today that it has re-awarded the PR portion of its national youth anti-drug media campaign to the incumbent, Fleishman Hillard.
Originally valued at $50 million a year, the campaign has long been considered a marquee account for the Omnicom firm. The budget was reduced slightly by Congress in recent years and it is not yet clear what the price tag will be for coming years.
"We're both delighted and honored to have been selected from this re-bid process," said Bill Garber, Fleishman senior partner.
The campaign has targeted teenage drug use with a wide range of sometimes-controversial tactics. Measuring its effectiveness proved controversial, as well, when critics accused the ONDCP of burying unfavorable studies in favor of ones that suggested an impact earlier this year.
The advertising portion of the campaign, now valued at $130 million, was awarded to Foote Cone & Belding earlier this week. It has previously been held by Ogilvy & Mather Worldwide, whose tenure had been marred by charges of over-billing. The firm agreed in February 2002 to pay $1.8 million to settle