NEW YORK: BusinessWeek and Popular Science magazines have both chosen Stanton Crenshaw Communications for several short-term PR assignments.
Agency president Dorothy Crenshaw said the Popular Science push was designed to increase visibility for its three end-of-year issues: October's "Brilliant 10," November's "Worst Jobs in Science," and December's "Best of What's New."
For BusinessWeek, the firm was hired to provide PR for the magazine's 75th anniversary, said Kimberly Quinn, associate communications director at the title. Crenshaw said the eight-month effort was also created to extend the magazine's visibility beyond business media.
Attendees at BusinessWeek's September 30 gala at the Metropolitan Museum of Art included hip-hop mogul Sean Combs, which helped earn mainstream media coverage, Crenshaw said.