NASHVILLE, TN: The Christian Country Music Association (CCMA) has chosen Tennessee-based American Blackguard Media Relations as its AOR.
American Blackguard senior publicist Eddie Lightsey said the account encompasses PR for the association's annual awards show, Power Source magazine, and its radio shows, as well as promotional efforts for individual Christian country artists.
"It's a very big industry in the South," said Lightsey of the music genre. "Christian music and Christian country music is probably the second biggest industry here. Not a lot of people write about it [or] know about it, but events sell well."
Lightsey said his firm won the task based on a recommendation from singer Stella Parton, Dolly Parton's sister.
The agency began work on the account by planning a press conference to announce the hosts and nominees for the 10th Annual Christian Country Music Awards Show, which will be broadcast on November 4 and hosted by MCA recording artist Josh Turner and Lisa Ryan of The 700 Club.