SAN FRANCISCO: Weber Shandwick has hired Tim Marklein as its new EVP and GM of the agency's Northern California offices, including San Francisco and Silicon Valley.
Marklein, who starts Nov. 8, spent the last two years at Hewlett-Packard, overseeing both corporate and product PR, most recently as director of enterprise analyst and public relations. HP is searching for his replacement, Marklein said.
Marklein said WS is a great global agency with a well-defined mission of driving results, not just generating clips.
"I just felt a natural synergy with Weber Shandwick," said Marklein.
Marklein will report to Ken Luce, who oversees WS' west and southwest regions. Marklein will also work with Casey Sheldon, WS' global tech practice president, on client development and practice growth efforts.
"Tim talked about outcome and client service in the same way that we approach the business, and that was very powerful to me," said Luce. "I'm very excited Tim has come back to the agency business."
Before HP, Marklein spent eight years at Applied Communications, where he was SVP and partner.
While the Bay Area offices' clients include Cisco Systems, Hitachi America and Agilent Technologies, Luce pointed out the offices also have a good mix of consumer, corporate and public affairs clients.
"Our job now is to show people the broad base we have in the Bay Area, and that we are a global agency with those capabilities," said Luce.