WASHINGTON: The US Forest Service (USFS) is looking for a PR agency to help it craft a new vision and strategy as it approaches its 100th birthday.
In an RFQ released last month, the Eastern Region of the USFS expressed concern that its 15-year-old "positioning statement" was in danger of growing irrelevant.
"Constant change in the operating environment makes it essential that the Forest Service develop a vision that will meet future trends," read the document. "The vision needs to be supported by a regional strategic plan that can and will be implemented."
"We're looking for a brief statement on who we are and what we do," said contracting officer Bruce Blackburn. No budget was given in the RFQ, and the USFS currently works with no agencies.
The Eastern Region of the USFS, part of the US Department of Agriculture, is responsible for preservation efforts across 20 states and 14 national forests. Blackburn said he expected USFS to award a one-year contract by the end of the year. The bidding is open only to small businesses, defined as those with less than $6 million in annual revenue.