SAN FRANCISCO: Susan Cashen, TiVo's VP of marketing, is leaving the digital video recording company to join SutherlandGold Communications, which has worked with TiVo since 2002.
She will focus on client services, business development, and branding.
"I've been disappointed in the lack of creativity and understanding of branding in communications," said Cashen. "But SutherlandGold always rose above the clutter and delivered on brand. And that has had a huge impact on TiVo."
TiVo recently hired Matt Wisk as its CMO. Cashen said that while she expects TiVo to fill her position, it would probably be more of a VP of corporate communications position.
Earlier this year, TiVo hired Kathryn Kelly as senior manager of PR and OutCast Communications for corporate PR work. SutherlandGold handles consumer PR.