NEW YORK: Jericho Communications has added two new consumer clients to its roster - the historic Hay-Adams Hotel in Washington, DC, and Energy Brands.
The Hay-Adams is located across from the White House.
Jericho travel practice director Tara McNally will head the account team in an effort to position the hotel as the premier place to stay in DC.
Energy Brands has captured the beverage spotlight this year with its use of PR and celebrity cache to expand its Glaceau VitaminWater and SmartWater lines. Jericho will assist it in moving from a niche market to mainstream offerings.
Jericho has previously done work with such food clients as TCBY and Dominos Team Washington.