BOOK REVIEW: The formula for a successful network

No wands or witches necessary.

No wands or witches necessary.

To tap into networking magic, all one needs is a generous attitude and the ambition to associate with only the best people in all parts of life. So say the authors of this guide, which is chock-full of advice on how to build and maintain viable networks, gain contact with top people, and become a top person yourself. At the close of many chapters, the authors include "action steps" to help readers apply the lessons to their own lives. This how-to potion bubbles over with optimistic language and helpful advice, and the authors' enthusiasm is bewitching. Cynics who believe that networking is merely a forum to exploit advantageous relationships will be charmed, especially by the book's main assertion that the most successful networkers work hard to forge their relationships - often by giving more freely than they get from others. Title Networking Magic: Find the Best - From Doctors, Lawyers, and Accountants to Homes, Schools, and Jobs Authors Rick Frishman and Jill Lublin, with Mark Steisel Publisher Adams Media (2004), 252 pages Reviewed by Telisha Bryan

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