NEW YORK: Alan Metrick has returned to the PR Consulting Group (PRCG), which he cofounded in 1993, after a six-year stint as director of communications for the Natural Resources Defense Council (NRDC).
Metrick assumes the role of managing director at the firm. He left in 1998 to join the NRDC, a national, nonprofit organization geared towards protecting public health and the environment. James Haggerty, the current CEO and president of PRCG, assumed leadership when Metrick left.
PRCG provides litigation communications, marketing, and public affairs to law firms, corporations, nonprofits and individuals.
Metrick will focus on new business development and the day-to-day management of the firm.
Metrick started his new job at the consultancy yesterday, and the firm inked its newest client, the NRDC, last week for an undisclosed amount. Metrick will lead the account and expects to draw upon additional resources from time to time. The NRDC is currently looking for his replacement.
Metrick said that PRCG had done work for the NRDC in the past, but the ramp up was to make sure its communications didn't regress.
He added that he had made a personal commitment to spend three or four years at the NRDC, as he saw the progressive movement in the country was doing a poor job of communication.
"I spent the time and resources to build a proper communications department," Metrick explained.
While there, Metrick led the a number of public outreach efforts both contesting corporate initiatives, such as when Mitsubishi was planning on building a salt plant near a whale birthing ground, and supporting initiatives, by developing a print advertising and communications effort applauding Home Depot and other retailers for pursuing environmentally sound resources.
Before co-founding PRCG, he was a partner at David M. Grant & Partners, a New York-based PR consulting firm.