NEW YORK: The Tiger Woods Foundation (TWF) has retained Dan Klores Communications as its AOR.
DKC will serve as a communications consultant and perform media outreach work. Novak said that the foundation operates in many different arenas, so media outreach would involve both general-interest press and philanthropic trades.
Scott Novak, a New York-based DKC VP, has worked on a project basis with the foundation for the last two years. He will continue to lead the TWF team and will draw from staffers depending on resources needed.
Novak and DKC won't be pitching sports pages.
DKC will continue to work with the TWF on media outreach for the upcoming opening of the Tiger Woods Learning Center; Tiger Jam Benefit concerts, which have featured Bon Jovi, Prince, and the Goo Goo Dolls; and other initiatives.